On January 24, 2018, the Government of Uttar Pradesh, inaugurated the One District One Product (ODOP) programme with the vision to identify one unique product from each of the 75 districts of Uttar Pradesh and create a product-specific traditional industrial hub.
Under the ODOP programme, the state government of Uttar Pradesh offers various credit facilities and subsidies under four different categories of schemes for promoting infrastructure development, providing seamless access to finance, initiating skill development and providing marketing assistance to manufacturers of the unique product in a particular district.
Based on a district's strengths, ODOP has been a transformational step towards realising the true potential of a district, fuel economic growth and generate employment and rural entrepreneurship. This report highlights how ODOP programme has transformed the Lock & Hardware Industry of Aligarh.
As ODOP programme completes four years in India’s largest state, the success of the ODOP in Uttar Pradesh have inspired several other Indian states to adopt similar initiatives for district-level revival of local crafts and products. To realize the true economic potential of rural India and align it with the clarion call of the Prime Minister to make ‘Vocal for Local, the Ministry of Commerce and Industry is putting in place an institutional mechanism to propagate ‘One District One Product’ as a movement with the help of all state governments and Union Territories. The objective will be to identify one product per district based on the potential and strength of a district and national priorities and develop a cluster for that product in the district capable of producing world-class product with quality, scalability, and a brand also provide market linkages.
Focus continues to be placed on enabling ecosystem and providing assistance schemes for a single commodity, including manufacturing infrastructure; and stable marketing platform to improve income, local employment, skills and livelihood beyond the urban areas and create productive manufacturing from a rural/semi urban area. ODOP now acquires further significance and relevance in the context of the pioneering “Aatma Nirbhar Bharat Abhiyan” campaign launched by Prime Minister Narendra Modi with the aim to strengthen the domestic industries and make India self-reliant.
