A Strategic Roadshow was held in San Francisco and Chicago. The roadshow focused on interaction with the United States (US) startup ecosystem, emphasising incubators and academia. The meeting also encouraged the ecosystem enablers to participate and register on the MAARG (Mentorship, Advisory, Assitance, Resilience, and Growth) portal and the recently launched India-US Startup SETU (Supporting Entrepreneurs in Transformation and Upskilling). 

The program aims to provide mentorship and customised assistance with the deal flow of the best startups across India to US-based investors and startup ecosystem leaders.

SETU is designed to break the geographical barriers between US mentors willing to invest in entrepreneurship and sunrise startups in India. The interaction will be supported through the mentorship portal under the Startup India initiative MAARG, a single-stop solution finder for startups in India.