The challenge saw the participation of Ministry of Ayurveda, Yoga, Naturopathy, Unani, Siddha, Sowa-Rigpa and Homoeopathy (AYUSH), AYUSH institutes under the aegis of the Ministry, industry bodies including those from the PHD Chambers of Commerce and other private sector organizations. A detailed proposal was presented by Startup India on how innovation and startups can play a critical role in the scaleup of the AYUSH sector. It was proposed and discussed that the Ministry of AYUSH may undertake a Startup Grand Challenge to accelerate the creation of new startups and growth of existing ventures. All the invitees gave their respective views on the details surrounding the Startup Grand Challenge and ideas regarding a problem statement.