Reasons to Invest

Availability of Raw Material: 2nd Largest producer of raw materials for toys polyester, plastics and related fabrics which gives a clear advantage in the manufacturing of plush toys. High proliferation of the e-commerce industry provides doorstep delivery, leading to lower logistic cost.
Strong plastics moulding capabilities: Thriving injection molding industry supports auxiliary industries such as auto components, consumer goods, and engineering products. This is helping the toy industry as well. Furthermore, India’s packaging industry is also growing rapidly and is expected to reach $204.8 Bn by 2025. Growth in segments like window box packaging, plastic shell packaging and blister packaging will accelerate the growth of the toy industry as well.
Access to raw materials with green certifications: Increasing availability of FSC certified commercial hard and soft wood Quality Compliance Strengthening: BIS has granted 1454 licenses to domestic manufacturers and 36 licenses to foreign manufacturers for safety of toys as per IS 9873/IS 15644 as in January 2024.

How We Help Investors

Research Content Provider

Location Analysis

Policy Advisory/Representation

Stakeholders Meeting

Issue Resoution

Regulatory Clearance Facilitation

FDI Norms

100% FDI is allowed under the Automatic Route
100%

FDI Allowed

Government Support

State Government Incentives
  • Capital Subsidy
  • Interest subsidy
  • Tax reimbursement
  • Electrical duty exemption  
Product Specific Industrial Cluster Development Program

Under the Scheme of Funds for Re-generation of Traditional Industries (SFURTI) of the Ministry of Micro, Small & Medium Enterprises, assistance is provided for creation of common facilities centre with latest machines, design-centres, raw material bank, skill development etc. As of Feb 2023, 19 toy clusters across the country have been approved under the Scheme benefitting 11,749 artisans.

In 2021, India's first toy cluster, in Koppal, Karnataka was developed by Aequs Infra. The cluster provides state of the art industrial infrastructure with power, water, internal roads, and waste disposal facilities and common facilities like customs, security, and a Centre of Excellence. The cluster provides a built to suit, self-sustained ecosystem spread over 400 acres of land, including an SEZ to serve export markets and domestic tariff area (DTA) for the domestic market. It has the potential to create 40,000 jobs in five years and attract over INR 5,000 Cr ($662.8) in investments. 

Similarly, multiple states are setting up toy specific clusters. For instance, a 100-acre facility has already been developed by Yamuna Expressway Industrial Development Authority (YEIDA) in Noida Sector 33, in Jewar, Uttar Pradesh.

Each toy cluster in India is strategically developed to preserve, promote and integrate traditional toys with new-age toys. For instance, upcoming toy clusters in Telangana at Dandumalkapur will support MSMEs and local artisans who make wooden Kondapalli toys.

In Rajasthan, the new toy park being developed in Khushkhera will focus on capitalizing on the state’s local artisans that are highly skilled in making wooden toys and cloth dolls.

Trade Scenario

The import of toys has witnessed a decline of 57%, dropping from $371.69 Mn in 2018-19 to $158.70 Mn in 2022-23.
India’s exports of toys have surged by an impressive 60%, climbing from $203.46 Mn in 2018-19 to $325.72 Mn in the fiscal year 2022-23.
Indian-made toys enjoy zero duty market access under the recently concluded India-UAE CEPA (Comprehensive Economic Partnership Agreement) and India-Australia ECTA (Economic Cooperation and Trade Agreement.

Major Investors

Value Chain Assessment

Product Profile

Plastic Toys: Prominent plastic raw materials including HDPE, LDPE, PP etc. are easily available in India in the open market from traders as per desired quality along with strong plastics moulding capacity has increased India’s competitiveness in this
Puzzles, Board Games and Wooden Toys: Labor-intensive toy categories like board games offer significant manufacturing potential in India due to inherent cost competitiveness and growing demand.
Plush Toys: India is the world’s 2nd largest producer of polyester and related fibers, accounting for 8% global share for plush toys. Availability of plastics and textiles at competitive prices makes India globally competitive in these segments.
Electronic Toys focused on STEM Learning: The ecosystem of e-toys manufacturing in India is improving rapidly with more availability of raw materials like ICs and batteries. With a robust domestic market for these toys, the segment is poised for exponential growth.

Team Articles

Aug 28, 2023
Round Tables Organized by the Consumer Goods Team

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May 08, 2023
The Toy Story in India: A look at India’s thriving Toy Retail Market

Toys have been an integral part of childhood, and in…

Oct 18, 2021
Traditional Toy Industry-New India’s Sunrise Sector

The history of the Indian toy industry stretches back to…

FAQ

FAQs

What are the objectives of the scheme for setting up of plastic parks in India?

The major objectives of the scheme are:
1) Increase the competitiveness, polymer absorption capacity and value addition in the domestic downstream plastic processing industry through adaptation of modern, research and development led measurers.
2) Increase investments in the sector through additions in capacity and production, creating quality infrastructure and other facilitation to ensure value addition and increase in exports.
3) Achieve environmentally sustainable growth through innovative methods of waste management, recycling, etc.
4) Adopt a cluster development approach to achieve the above objectives owing to its benefits arising due to optimization of resources and economies of scale.

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