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Sector Overview

Boasting a tapestry of cultural, historical, and vibrant heritage alongside natural wonders, India serves as an alluring tourist destination for visitors. From the hilly beauty of snow-covered Himalayan heights to the aromatic and wellness gateway in the south, the Indian tourism sector is underscored by vibrant tea farms in the east and majestic national parks and sanctuaries in the west with pristine beaches.

With a 43.5% growth in foreign tourist arrivals in 2023 (January-December), the tourism and hospitality sector has witnessed contemporary infrastructural developments while sustaining the traditional bequest in recent years. Ranking 39th in the global Travel and Tourism Development Index (TTDI) in 2024, the tourism and hospitality sector is one of the largest service sectors and serves as a pillar for employment generation that aims to generate 53 Mn jobs by 2029. With 43 UNESCO World Heritage sites, the country received foreign exchange earnings (FEEs) of INR 2.31 Lakh Cr in 2023, showcasing the growing prospects of the tourism and hospitality sector. With recent developments in the hospitality infrastructure, the segment envisages directly contributing $3 Tn to the country’s GDP by 2047. Interlinking the crafts of local artisans, handicraft workers, tour guides, etc., in order to attract foreign tourists, the sector fuels the economic growth of these communities.

To power the sustainable imperatives in the tourism sector, the country has launched various initiatives, such as 'Swadesh Darshan 2.0', to encourage a greener path that balances development and environmental concerns. The Government of India has also launched various schemes and policies to assist the agencies in tourism infrastructure development. Furthermore, e-visa facilities have been liberalized, providing the e-visa facility in 7 sub-categories for nationals of 167 countries. To improve air connectivity to tourist destinations, the RCS-UDAN Scheme at 579 tourism routes has also been operationalized, which aims to develop a robust mode of mobility in the country. India is committed to expanding the avenues of the tourism and hospitality sector through thematic tourism like wellness, culinary tourism, eco-tourism, etc. India offers vast opportunities in the sector to explore investment paths while dispensing transformative experiences of the rich ethos of the country’s multicultural attractions.

$28.07 Bn

Foreign Exchange Earnings (FEEs) in 2023

43.5%

Growth in Foreign Tourist Arrivals in 2023 (January-December)

Why Invest in Tourism & Hospitality

  • Key Growth Driver

    India’s tourism sector is projected to contribute $512 Bn to India's GDP by 2028

  • Growth Potential 

    By 2030, India will become the 4th largest global spender on tourism, with an estimated $410 Bn

  • Wide range of tourist attractions

    India has 42 UNESCO World Heritage sites, 10 biogeographic zones, 80 national parks, and 441 sanctuaries, providing diverse opportunities for investments in cultural, wildlife, eco, medical, and adventure tourism

  • Startup ecosystem

    Over 1,300 DPIIT-recognized startups in the tourism sector, providing partnership opportunities with innovative companies and leveraging new technologies

Major Investors

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Incentives & Schemes

  • Revised Guidelines for Marketing Development Assistance (MDA)
  • Champion Services Sector Scheme- Incentives to Tour Operators for Enhancing Tourist Arrivals in India
  • Scheme of Financial Assistance to the IHMs/FCIs/IITTM/ICI/NCHMCT/ITIs/Polytechnic Institutes/Universities/Govt. Colleges/Govt. Vocational Schools/PSUs

Policy Archive

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National Strategy for Sustainable Tourism

The policy aims to mainstream sustainability in Indian tourism sector and ensure a more resilient, inclusive, carbon neutral and resource efficient tourism while safeguarding natural and cultural resources.

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National Strategy for Adventure Tourism

The vision of the policy is to position India as a preferred destination for adventure tourism globally.

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Draft National Tourism Policy

Draft National Tourism Policy

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National Strategy and Roadmap for Medical and Wellness Tourism

The government has prepared this strategy to provide impetus to the growth of Medical Value Travel and wellness tourism in India and maintain India’s competitive advantage in the sector.

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Swadesh Darshan 2.0 Scheme Guidelines (Developing Sustainable and Responsible Destinations)

The vision of the policy is to develop sustainable and responsible tourism destinations in the country.

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National Strategy for Meetings, Incentives, Conferences and Exhibition (MICE) Industry- 2022

The aim of the policy is to position India as MICE destination in the world and a hub of mega conferences and exhibitions as well as create enabling conditions and institutional framework at the Central, State and City level for the growth of the MICE industry.

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Adopt a Heritage: “Apni Dharohar, Apni Pehchaan”

The objectives of the project are to develop facilities, amenities and innovative technological interventions to improve site management and enhance the tourist experience at heritage sites, monuments and tourist sites as well as promote cultural and heritage value of the country.