Reasons to Invest
Availability of Raw Material: 2nd Largest producer of raw materials for toys polyester, plastics and related fabrics which gives a clear advantage in the manufacturing of plush toys. High proliferation of the e-commerce industry provides doorstep delivery, leading to lower logistic cost.
Strong plastics moulding capabilities: Thriving injection molding industry supports auxiliary industries such as auto components, consumer goods, and engineering products. This is helping the toy industry as well.
Furthermore, India’s packaging industry is also growing rapidly and is expected to reach $204.8 Bn by 2025. Growth in segments like window box packaging, plastic shell packaging and blister packaging will accelerate the growth of the toy industry as well.
Access to raw materials with green certifications: Increasing availability of FSC certified commercial hard and soft wood
Quality Compliance Strengthening: BIS has granted 1454 licenses to domestic manufacturers and 36 licenses to foreign manufacturers for safety of toys as per IS 9873/IS 15644 as in January 2024.
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Trade Scenario
- Toys
The import of toys has witnessed a decline of 57%, dropping from $371.69 Mn in 2018-19 to $158.70 Mn in 2022-23.
India’s exports of toys have surged by an impressive 60%, climbing from $203.46 Mn in 2018-19 to $325.72 Mn in the fiscal year 2022-23.
Indian-made toys enjoy zero duty market access under the recently concluded India-UAE CEPA (Comprehensive Economic Partnership Agreement) and India-Australia ECTA (Economic Cooperation and Trade Agreement.
Value Chain Assessment
Product Profile
- Toys
Plastic Toys: Prominent plastic raw materials including HDPE, LDPE, PP etc. are easily available in India in the open market from traders as per desired quality along with strong plastics moulding capacity has increased India’s competitiveness in this
Puzzles, Board Games and Wooden Toys: Labor-intensive toy categories like board games offer significant manufacturing potential in India due to inherent cost competitiveness and growing demand.
Plush Toys: India is the world’s 2nd largest producer of polyester and related fibers, accounting for 8% global share for plush toys. Availability of plastics and textiles at competitive prices makes India globally competitive in these segments.
Electronic Toys focused on STEM Learning: The ecosystem of e-toys manufacturing in India is improving rapidly with more availability of raw materials like ICs and batteries. With a robust domestic market for these toys, the segment is poised for exponential growth.
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Aug 28, 2023
Toy Industry Roundtable Interaction The Department for…
May 08, 2023
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Oct 18, 2021
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