About the Department
We are looking to hire a Social Media – Graphics Designer to work on the social media campaign connected to “Azadi Ka Amrit Mahotsav” - the celebration of 75 years of India’s independence
More details about the Azadi Ka Amrit Mahotsav can be accessed here (www.amritmahotsav.nic.in).
The candidates would be seated/located at the Ministry of Culture, and the assignment will be a two-year stint.
Key Responsibilities
We expect a Social Media Designer to craft high-quality graphic content and post it on all the Ministry’s social media profiles. Their job is to employ their graphic design and programming skills to create compelling posts, pages, and applications that drive traffic and boost conversions.
They also need to possess extensive marketing knowledge to be able to come up with the most appropriate content for various target audiences. The responsibilities would include –
- Design top-notch graphic content for different social media channels
- Develop fresh concepts based on company goals and current social media trends
- Analyze design briefs and outline requirements
- Present ideas and drafts to the team
- Ensure that all the graphic elements are consistent in terms of style, colors, and message
- Ensure that all the graphic elements that they create are presented on different devices flawlessly. This includes providing the best possible user experience for the large chunk of audience that consists of mobile users.
- Utilize programming skills to create engaging apps and build exceptional pages
- Liaise and work with media agencies, content writers, website manager, and other members of the campaign
- Measure key performance indicators and provide suggestions on what can be improved
- It is crucial for the candidate to be up to date with current marketing trends so that they can create adequate visual content that generates interest.
Qualifications
- Bachelor’s Degree in Graphic Design or Computer Sciences
- Experience of 4-7 years in a similar role or activity
- Excellent communication and organizational skills
- Ability to create unique content
- Exceptional creative skills
- Proficiency in graphics editing software such as Adobe Illustrator and Photoshop
- Comprehensive understanding of marketing practices and programming skills